In 2015, I obtained a Bachelor of Commerce in Marketing Management from the Independent Institute of Education (IIE) in Cape Town, South Africa. During my time there, I was the Head of Student Representation, and was responsible for facilitating fluid communication between the student body and the university's management team. I chaired Council meetings, appointed Group Representatives, acted as the spokesperson for student concerns, and thoroughly enjoyed every minute of the experience.
I subsequently obtained a Bachelor of Commerce Honors degree in Strategic Brand Management from the IIE in 2016. The research I conducted during the course of my degree was quantitative in nature, survey-based, and related to the required characteristics of marketing graduates entering the South African retail industry.
In mid-2019, after 18 months of research, I completed a Master of Business Science in Marketing at the University of Cape Town (UCT). My research was qualitative, interview-based, and investigated the degree of generational transfer of brand loyalty in my Province's FMCG sector. You can view my degree certificates here, and my ResearchGate profile here.
With 4 years of full-time experience in administration and marketing, I have a strong background in day-to-day marketing operations, communications, and executive assistance. I have a demonstrated ability to work independently and with others, work according to strict deadlines in fast-paced environments, and provide a wide spectrum of ad hoc support to team members.
My professional communication skills include fluency in English and professional working proficiency in Afrikaans. I have kept myself up-to-date with a variety of industry-related courses over the years, offered through sites such as edX, Udemy, and Lynda. My technical skills include proficiency with Microsoft Office, G Suite, Adobe Illustrator and InDesign, MailChimp, SurveyMonkey, Zendesk, Skynamo, Sendible, Slack, Asana, Basecamp, VSDC, Canva, Zoom, WebinarJam, WordPress, Google Analytics, as well as basic photo editing, video editing, and HTML. My touch typing speed averages around 90 words per minute.
I began my journey in commerce while I was still studying. I noticed that there were no mandatory practicum components as part of any of the major commerce degrees on offer, and took it upon myself to gain practical work experience before entering the industry full-time. I worked as a Marketing Intern in the Loyalty Team for Woolworths Holdings Limited, one of South Africa's largest retail chains, during my 2014 - 2015 summer vacation.
I then worked as a Marketing Strategy and Research Intern for W5 Partners, a marketing consultancy, for the first half of 2016. During the entire 2016 year, I was also the head of the Marketing and Communications Hub for the Marketing Association of South Africa. Subsequently, I worked full-time as a Junior Campaign Manager for Hitch Digital, a digital advertising agency in the Southern Suburbs of Cape Town.
Since August 2017, I have been Relocation Africa's full-time Marketing Assistant. The company focuses mainly on corporate relocations into African countries, but has immigration, research, remuneration, and expatriate tax divisions as well. I am responsible for all day-to-day marketing operations, including supplier management, social media management, design work, website development, lead generation, customer relationship system management, event management for conferences and exhibitions (4 thus far), writing and editing for live international webinars (12 thus far), writing articles, and managing monthly newsletters.
Furthermore, I track the marketing and business development budgets for the finance department, report on marketing performance, and contribute towards business strategy. I have also been the lead for rolling out numerous tech platforms within the business, including Vamoos (a travel app), Relocation Online (a relocation portal), Sendible (a social media management program), Zendesk and Skynamo (CRM systems), Zoom (a conferencing tool), Slack (a communication tool), WebinarJam (a live webinar app), as well as G Suite and Google Analytics.
I am proud to say that I use all my spare time to assist, to the best of my ability, my head office team members with ad hoc administrative tasks, editing, and tech support, to reduce outsourcing expenditure. These tasks include assisting HR with job posting and tracking, switchboard management, ordering office supplies, on-boarding new team members and training existing ones, as well as providing general admin support to management staff.
Finally, over time I have become responsible for providing Executive Assistance to the Managing Director. These include screening their calls and emails, writing internal and external documents on their behalf, managing their calendar, filing, making global travel arrangements, acting as the internal gatekeeper, and sitting in on meetings for them. I have worked with a wonderful team, and have endeavoured to develop strong, lasting working relationships with everyone.
I strongly believe in being tactful when getting to know my fellow team members, suppliers, and business partners. I also think it's important to immerse myself in my company's culture, and employ an attention to detail that ensures my work aligns with the business' goals and values. I carry both of these approaches with me wherever I go.
I'm well acquainted with managing a diverse range of responsibilities in a busy work environment, and having to prioritize and manage my own tasks, with strict deadlines, and without supervision. While I work well in teams and enjoy collaborating on projects, I have had to spend a significant amount of time working independently as well. I take pride in my communication (both written and verbal) and interpersonal skills, and enjoy relationship building, both inside and outside the workplace. I have been told I have a calming nature during times of chaos/stress, consider my words carefully, take confidentiality seriously, and have a professional yet open deameanour.
I delve into the tech platforms I've worked with, my skills, my professional memberships, as well as a number of work-related projects I've led or been a part of in the past few years, and their impact on my workplace, here. You can view a PDF of my résumé here.
I been a volunteer for the International Social Marketing Association since September 2019. As part of the Communication Team, I am iSMA's Website Coordinator, and, along with another volunteer, am responsible for designing and developing the iSMA website through WordPress, reporting to the Board of Directors. We frequently participate in content strategy and member acquisition meetings with iSMA management. I also manage and edit the volunteer blog submissions for the website. You can view my iSMA Volunteer Spotlight here.
I am also a volunteer editor for the Wikimedia Foundation, and have been contributing towards articles and uploading content to the Commons since early 2013. As a result of my efforts, I was selected as a Wikipedian in Residence for OpenAfrica15, which supports Open Advocates in Wikipedia outreach activities.
From mid-2017 to early 2019, I volunteered with Vumatel, a local telecommunications company, as part of their fiber roll-out across Cape Town. My role involved educating local communities about the technology, in order to facilitate positive interactions between stakeholders - residents, Vumatel, and the municipality.
On a More Personal Note
I think including information about who I am as a person is just as important as that about my career. As far back as I can remember, I've enjoyed a good balance of being structured and analytical, as well as flexible and open-minded. I appreciate the fact that my personality has that blend, so that I'm able to be organized, but also adaptable and open to embracing change.
I refer to myself as an extrovert, in the sense that I'm never the one shying away from public speaking, being in large groups, taking the lead if necessary, and meeting new people. That's not to say I don't enjoy time to myself, but more that I'm able to switch easily between the two.
Insofar as I'm willing to share details about my personal life here, my little dog and my small group of close friends form the focus of my non-work time. I believe growth continues throughout life, and since I have a love for learning, I spend some of my free time either reading up about developments in spheres that interest me, or teaching myself new skills. I also enjoy spending time in nature - especially hiking and trail runs - and often end up doing some amateur photography whilst I'm exploring. I've put some of my favorites on this website here. The causes I support include environmental protection and animal rights.
That's about it from me. I'm always open to networking, so feel free to reach out to me via the contact details on this page. I hope you enjoy browsing the rest of this site.
Master of Business Science Graduate
Hiker, Photographer, Editor